The rise of ad fraud has been an issue for online advertisers for the past few years. With Australia’s growing e-commerce and advancement in digital marketing, the number of ad fraud incidents has skyrocketed. A lot of the affected ones seem to be regular smartphone users, and mobile ad fraud prevention is vital as the number of Aussies using phones is rising every year. But what exactly are ad frauds, and what impact do they have on Aussie consumers?
How Do Ad Frauds Work In Australia?
Ad frauds are a growing threat to businesses and consumers in Australia, but what exactly are they?
Ad frauds include click fraud and viewability fraud. Click fraud occurs when advertisers pay for clicks that never happened. Viewability fraud is the practice of falsely reporting how many people saw an ad on their website or app. Advertisers pay for ads that no one sees, so they pay more than they should have.
Fraudsters can trick consumers into clicking links so that they visit websites that automatically download malware onto the phone without them knowing about it. It doesn’t matter if they are using an Android device or an Apple device; these attacks are hard to defend against because they come from outside sources like ads or pop-ups from other apps—not from within the phone’s operating system itself!
What Impact Does Ad Fraud Cause?
Ad fraud can have a huge impact on the business. It can cause financial losses in the form of fraudulent advertising spending, affecting the consumers’ user experience and negatively impacting the brand reputation.
A recent study has shown that mobile ad fraud costs users in Australia and New Zealand to lose about 72 million dollars every year. That’s a significant sum, and without proper mobile ad fraud prevention in Australia, those numbers are expected to rise as more and more Australians download apps and software into their phones. This includes not just money lost to fraudulent campaigns but also lost revenue from users that are unable to view ads due to malicious activity. The consequences are obvious: less business revenue and higher consumer costs!
What Can Consumers Do Reduce The Risk of Ad Fraud on Their Phones
- Don’t click on suspicious ads that pop up on websites, and don’t click on links from unknown emails and chats. Look out for unusual ads. If any ads look suspicious and unfamiliar, report them immediately.
2. Keep the phone regularly updated, and always scan the phone every once in a while.
3. Don’t install unknown apps or software from unknown sources.
4. Don’t download apps from third-party sources or those that don’t have authentic verification. Don’t download or permit apps until it is confirmed whether they’re safe and legitimate.
5. Don’t use public wifi or try to minimise their use as much as possible.
6. Don’t click on ads without knowing what they do in advance. This is important because some malicious ads will be disguised as normal ones so as not to raise suspicion.
If scammers and malicious software have hacked the phone has been installed on it, remove any unwanted apps immediately by going through the device’s settings menu or by visiting an app store such as Google Play Store (Android) or App Store (iOS). Customers can also get them checked by company stores or by reliable protection software and scanning tool to keep fraudulent ads at bay.