Does Buying Instagram Followers Actually Help Your Business or Personal Brand?

Purchasing Instagram followers has emerged as a sought-after shortcut to success for numerous businesses and individuals. With a staggering one billion monthly active users, Instagram stands out as one of the most influential social media platforms, offering heightened visibility, amplified brand awareness, and potential sales to those with a substantial presence. Nevertheless, the organic growth of an Instagram following can prove to be a sluggish and demanding process. Hence, many are turning to platforms likeĀ idigic.netĀ to buy followers, which can be the optimal strategy to swiftly bolster your business or personal brand.

The Pros of Buying Instagram Followers

1. Increased Social Proof: One of the main advantages of buying Instagram followers is the perception of social proof. When potential customers or followers see a high number of followers on your account, they are more likely to trust and engage with your content. This can give your brand a sense of legitimacy and credibility. 

 2. Enhanced Visibility: Having a large number of followers on Instagram can significantly increase your visibility on the platform. As your follower count increases, so does the likelihood of your content appearing on the Explore page and reaching a wider audience. This can lead to more organic followers and potential customers discovering your brand.

3. Improved Brand Awareness: Buying Instagram followers can help boost your brand’s awareness and recognition. When people see your account with a substantial follower count, they are more likely to remember your brand and associate it with popularity and authority. This can result in increased brand recall and potentially more customers choosing your products or services over competitors.

4. Faster Growth: Building a substantial following on Instagram can take a lot of time and effort. By buying followers, you can expedite the growth process and achieve a higher follower count more quickly. This can be especially beneficial for businesses or influencers looking to establish themselves in a competitive market or gain traction in a short period.

5. Increased Engagement: A higher number of followers can lead to increased engagement on your posts. When people see that your content is being liked, commented on, and shared by a large number of followers, they are more likely to join the conversation and engage with your brand. This can result in higher interaction rates, more meaningful conversations, and ultimately, a stronger relationship with your audience.

6. Potential for Influencer Collaborations: Brands often seek out influencers with a significant following to collaborate with and promote their products or services. By purchasing Instagram followers and growing your follower count, you increase your chances of attracting potential collaborations and partnerships. This can open doors to new opportunities and expand your reach to a wider audience.

7. Boost in Social Media Metrics: Having a high number of followers can positively impact your social media metrics. Metrics such as reach, impressions, and engagement rates can improve when you have a larger follower base. This can not only boost your brand’s online presence but also attract the attention of potential customers and partners who may be interested in working with you.

It’s important to note that while buying Instagram followers can offer these benefits, maintaining an engaged and authentic audience should always be a priority. By combining purchased followers with genuine content and meaningful interactions, you can maximize the advantages of both strategies and build a strong, loyal following.

Alternative Strategies to Grow Your Instagram Following

If buying Instagram followers doesn’t seem like the right strategy for your business or personal brand, there are alternative methods you can try to grow your following organically: 

 1. Create high-quality content: Focus on creating valuable and engaging content that resonates with your target audience. This can include stunning visuals, informative captions, and compelling stories.

2. Use relevant hashtags: Research and use popular hashtags that are relevant to your niche. This can help your posts reach a wider audience and attract new followers who are interested in your content.

3. Engage with your audience: Respond to comments, DMs, and mentions to show that you value your followers. Engaging with your audience not only strengthens relationships but also encourages them to share your content with their own followers.

4. Collaborate with others: Partnering with influencers or other brands in your industry can expose your account to a new audience. Consider guest posting, hosting giveaways, or participating in Instagram takeovers to leverage their followers and increase your reach.

5. Stay consistent: Regularly post content to maintain a presence on Instagram. Consistency is key to building a loyal following, as your followers will come to expect and look forward to your posts.

6. Utilize Instagram’s features: Take advantage of features like Instagram Stories, IGTV, and Reels to diversify your content and engage with your audience in different ways. These features can help you stand out and attract new followers.

7. Promote your Instagram account on other platforms: Cross-promote your Instagram account on other social media platforms, your website, or through email newsletters. This can help drive traffic to your Instagram profile and attract new followers.

8. Network and collaborate with others in your industry: Attend events, join relevant communities or groups, and engage with others in your industry. Building relationships with like-minded individuals can lead to opportunities for cross-promotion and growth.

Remember, growing your Instagram following organically takes time and effort. It’s important to focus on building genuine connections and providing value to your audience rather than seeking quick fixes like buying followers.


While buying Instagram followers may seem like an appealing shortcut to success, it is important to consider the potential drawbacks and long-term consequences. Fake or low-quality followers can harm your brand’s reputation, and there is a risk of getting banned from the platform. Instead, focus on organic growth strategies such as creating high-quality content, using relevant hashtags, engaging with your audience, and collaborating with influencers. By taking the time to build a genuine and engaged following, you can establish a strong presence on Instagram that will benefit your business or personal brand in the long run.

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